There’s an increasingly urgent need for communities, governments and financial institutions – particularly insurers - to address wildfire risks. The LA wildfires are one of the most expensive catastrophe losses ever recorded. Meanwhile, Europe and other regions have grappled with unprecedented wildfires burning millions of acres, emitting hundreds of megatons of carbon, and exposing significant sums of value at risk.

While there’s a clear need for greater investment in resiliency (as this PwC publication notes), the nuances and challenges associated with wildfire risk merit dedicated focus and unique interventions. Understanding the complicated nature of the problem can inform integrated strategies including localized mitigation to reduce risk, innovative insurance that prices and rewards risk reduction, and technology that helps detect, forecast and coordinate response.
This paper summarizes the wildfire challenge and offers solutions set for many insurers. It first explores the breadth of the issue, including historical impacts, the risks posed by compounding hazards, and why wildfire risk is hard to model and insure—including WUI exposure growth, human-driven ignition, and modeling constraints. It then outlines an integrated solution that helps connect on-the-ground mitigation and adaptation, tech-enabled monitoring, and insurance innovation.
Download the full report to learn more on how to:
- Take steps to move from wildfire risk transfer to wildfire risk mitigation
- Broaden insurance solutions with innovative products and forward-looking risk metrics
- Leverage new technologies and data at the property, parcel, and community level to develop more precise underwriting
- Collaborate across sectors (e.g., banks, governments, real estate investors) to develop innovative risk mitigation approaches and financing solutions
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